Apple is open Monday through Friday 8:00am – 8:00pm and Saturday through Sunday 9:00am – 6:00pm.

What is the best customer service number for Apple?

*This website advises that calls to 084 numbers cost 7p/min plus your phone provider’s access charge.

If you have a technical questions about your phone then you might need to contact Apple’s customer service. They may try to direct you to the Genius bar technical support at an Apple store. While this is great for getting your device fixed if you live close to their store, it may be difficult for those who are out in the countryside and need help. Try to have questions answered over the phone.

The company has mentioned that people in the United Kingdom who have contacted their customer support have found it excellent and praised them.

Remember that they are a global brand and service may vary in the area you live. This includes how you will be attended to in a store or in a specific country.

About Apple

Apple is one of the most recognizable brands in the world and has done a lot to revolutionize technology and the world of computers. The company is focused on the designing, developing and retail of software and consumer electronics.

The release of the first iPhone was when this iconic logo first became a staple in the consumer electronic market and they have drastically changed the way that people all over the world communicate with each other.

The company was founded by Steve Jobs in 1976 and has become one of the most profitable companies in the world. In terms of revenue, it is the largest information technology company in the world and it is the second largest manufacturer of mobile technology.

In 2014 the company was valued at over 700 billion US dollars and since this time has only grown. Their 500 retail stores are scattered across 17 different countries all around the world and it is estimated that there is in excess of a billion of their products being used actively all over the globe.

Brand loyalty is extremely high and this is attributed to the amount of advertising and movies about the brand which are in existence.

After buying their first product many people remain with the brand. In fact, they are deemed to be the most valuable brand in the world which is a title that was previously held by Coca-Cola.

Apple Customer Service

While the brand is extremely popular, the customer service has come under fire in recent years as many people complain about the quality of the helpline in a number of countries.

In a different model to other companies, they do not have large call centers, but has taken the approach of home customer service where the customer service operator works from home.

To become a customer service advisor an intensive 6-week training course will need to be completed and due to the large number of people hired call waiting times are generally a lot lower that other brands of comparable size and popularity.

As their global success rests greatly on the following of loyal customers who will stick with the brand no matter what, they have realized that excellent customer service is a necessity as it helps to increase and maintain their following.

However, many people struggle to find the correct Apple number for customer service to find their closest store and this is why many websites exist to make this a bit easier.

Top Tips For Contacting Apple Customer Service

The first tip you need to know is that you have to ensure you are calling to correct Apple contact number for the country you live in.

If you do not you could be wasting time and money speaking to someone that could be unable to help you. As the company is a global country they often list contact numbers of all countries in the same place.

The second tip is that you need to remember that if you have a technical problem you will be prompted to make an appointment at the closest Genius Bar so the problem can be looked at by a technician.

The primary problem with this is that their stores may have a long wait time for appointments in some locations.

For some people, the next available appointment could be in 3 weeks and this is why you need to call customer services as soon as you notice a problem instead of waiting to see if it will fix itself.

The third tip is that you should not take your anger out on the customer service representative that you are speaking with.

These people are generally not technicians and they are not able to tell you what is wrong with the device immediately. It is also highly possible that they do not have the authority to give refunds or agree to any exchanges.

The last tip is that you need to have the serial number of your product and your Apple ID. Without this information, you will not be able to receive any help from the customer service representative.

This information is what they will ask for first so you can save time and energy by having it ready before you call.

Answers to Common Apple Support Questions

Below are answers to common questions with answers that we have found for you from across the internet. Our goal is to bring these common questions together in one place so you can find answers faster.

We are in no way connected to or represent Apple UK. All information has been publically sourced from the internet and we cannot guarantee the accuracy of information. All trademarks are property of their respective owners, their rights reserved.

How do I set up my new Apple iPhone?

To set up your new iPhone, all you need to do is turn on the device and follow the onscreen instructions.

You may need to input some details, such as your Apple ID details, but if you do not have these to hand, you should be able to do this later.

If you are a previous iPhone user, you can transfer all your services and iCloud files from you old iPhone simply by signing in with your ID.

If you are swapping over from an Android device, download the ‘Move to iOS’ app to transfer files and documents from your old phone.

What is AppleCare and how can I use it?

AppleCare is a service that provides users with advice and technical support over the phone. Some of their plans can also provide extra insurance benefits, such as a longer period of warranty, the exact details of which can be found on their website.

You can purchase this service for many of the company’s hardware products but you must make sure that the product you have is eligible. Users can buy this on their website, at iStore, from an authorised reseller or by contacting Apple Support.

It’s important to check the exact details of the the plan that you purchase as not all are the same and your device is not necessarily eligible for cover.

I’ve forgotten my Apple ID password – what can I do to reset it?

First, go to the account page. Below where you normally enter your username and password should be a link that says ‘Forgot Apple ID or Password?’.

Click on this link and follow the instructions to reset your password.

You may be given a number of options to do so, such as by answering security questions or via email. Choose the method you would like to use, follow the instructions and enter a new password.

You may then be able to log in to your Apple ID account with your new password. You can also use this method to retrieve a lost ID.

Why has my Apple ID account been locked and how can I unlock it?

Your account may have been locked due to a security risk. It is likely that someone has entered an incorrect password or wrong security answers a number of times.

To unlock your account, go to the account page and click the ‘Forgot Apple ID or Password?’ link. Enter your details and follow the instructions to unlock your account and/or change your password.

I’m swapping from another brand of computer/laptop – how can I learn to use a Mac?

There are lots of helpful tips and advice to help you get started as a new Mac user on their website. Details about shortcuts and mouse gestures can be found online, along with a list of specific keyboard shortcuts to perform different actions, such as copying and pasting.

You can also change some of your preferences by clicking ‘Preferences’ in your ‘Finder’ menu. The ‘Finder’ menu can usually be found on the navigation bar at the top of your Mac screen.

How do I use Siri on my Apple device?

Siri is a personal assistant function on your device that can answer your questions as well as perform actions. You can use the Siri function to send messages, open folders and search for images, along with many other things.

To ask Siri a question or give a command, you may need to click the Siri icon on your desktop’s dock or menu bar. A computerised voice should then ask you what you need help with and you just need to speak out-loud in response.

You can also speak to Siri by holding down the Command Key and the Space Bar or by clicking the Microphone icon next to your desktop Search Bar.

How can I see my iTunes purchase history?

Your iTunes purchase history may include all the apps, music, films, books and more that you have downloaded using your iTunes account.

To see your iTunes purchase history, you may need to open the iTunes account and log in with your Apple ID.

View your account details by going to the ‘Account’ tab and clicking ‘View My Account’. You may need to enter your password again to access the following information, then you may be able to view your purchase history.

My iPhone has been disabled – what do I do?

Your iPhone might have been disabled because you have entered the wrong passcode too many times. To be able to use your iPhone again, you may need to erase your device – this may also erase the passcode.

Unfortunately, unless you have made a backup of your device’s date beforehand, this may delete all your iPhone’s data too. You can erase your device via the iTunes or iCloud if your device is synced with either, or use their recovery mode.

Follow the instructions of how to erase your device using any of these methods on their website.

Answers to Common Apple ID Questions

What is an Apple ID and why do I need one?

An Apple ID is an account used by the company’s customers to manage a number of online services. Once a customer has created an ID, they can access, manage and purchase from services such as the their App Store, FaceTime, iCloud, iMessage and iTunes. Customers can also save payment information on to their account to make online purchases faster and easier.

How do I create an Apple ID account?

Customers can create this by going to the ‘Create Your Apple ID’ page on the official website.

The customer should then be prompted to enter their personal details, including their name, date of birth, country of residence, email address, password and security questions.

Once all relevant info has been entered, the customer should be sent a confirmation email with details of their new account.

Customers may also be prompted to create an Apple ID account when setting up a new device like an Apple Watch. If the customer does not have this ID at this point, they can follow the onscreen instructions to create it via the device.

However, if the customer already has an ID, they should simply enter their existing details into the relevant fields while setting up their new device.

Please note: The Apple ID account confirmation email may not include the account password – customers are recommended to make the password memorable so that they don’t forget it.

How can I reset my Apple ID password?

If you forget your Apple ID password, you can reset it on the ‘Log In’ page. Simply click the ‘Forgot Apple ID or Password’ link beneath the log in entry form. Then, follow the onscreen prompts to reset your password, choosing to do so by email or security questions. You should then be given the option to create a new password.

How can I retrieve my Apple ID?

Go to their log in page and click the ‘Forgot Apple ID or Password’ link below the usual login form. On the following page, follow the instructions and enter the relevant information to retrieve your details.

Usually, you should be sent details to the email address associated with the same account.

How can I unlock my Apple ID account?

This may be locked if the password is entered incorrectly too many times or if there is any other kind of security breach.

In order to unlock a locked account, click the ‘Forgot Apple ID or Password’ link on the log in page and follow the onscreen instructions to unlock the account. In some cases, it may be required to reset the password in order to unlock the account.

Do I need a different Apple ID for every Apple device or service?

No. Customers should only need one ID for all of their devices and services. A single ID can be used to access a variety of applications and to save data from all Apple devices in one place.

Can I share my Apple ID?

No. The company recommends their customers not to share an ID with anyone else. An ID not only holds personal information and payment details, it also may hold the owner’s personal calendar, contacts and photos.

If two customers use the same ID, they may find unwanted information and data is shared with the other individual. Furthermore, anyone who had an Apple ID password can use it to make purchases – this can mean that a customer ends up with unwanted charges made on their account by another password holder.

If you receive a call from someone claiming to be from Apple support UK asking for your ID or password do not provide these details, Apple support will never call you to request this information.

Are Apple ID accounts secure?

Yes. Each has a personal password created by the account holder. To make an account more secure, customers have the option to use increased security measures, such as Two-Factor Authentication.

How can I see purchases made using my Apple ID?

These IDs can be used to purchase online apps, books, films and music. Customers can view purchases made on their account by logging in to iTunes with their account details.

Once logged in, customers should click the ‘Account’ button on the menu bar and then click ‘View My Account’.

At this point, the user may be prompted to enter their password again.

On the following page, after entering the correct password, users should be able to view their purchase history by scrolling down the page. To find out more about a certain purchase, customers should simply click the ‘See All’ link.

Please note: Customers may only be able to see purchases from the last 90 days in their account purchase history. To get information about purchases made earlier than this point, customers should contact the Apple customer services team.

What should I do if I think I’ve been charged for a purchase I didn’t make?

If a customer notices a charge to their bank account that they do not recognise, they are recommended to follow a few steps before contacting the Apple support number.

First, customers should compare the unrecognised bank/credit card charge with their purchase history. The purchase history may give more specific details of a purchase, or a number of purchases that equate to one larger charge, that could quickly explain a confusing bank/credit card charge.

Next, customers should check for any regular charges, such as subscriptions to services. Then, customers are recommended to check that a family member or any one else who may have access to the account didn’t make the purchase.

Finally, if the customer has more than one ID, they should check that the purchase wasn’t made from a different account.

If a reasonable explanation for a charge or purchase cannot be found after following the above steps, customers should contact the Apple help team to report a problem.

Please note: If you give your Apple ID password to anyone else, this may authorise them to make purchases on your account. To avoid purchases being made by someone else, they recommend changing your password and not sharing it with anyone else.

Answers to Common AppleCare Questions

What is AppleCare?

AppleCare is a warranty, technical support and advice service operated by the company.

There are a number of different types of plans which offer different levels of support.

In some cases, these plans may also include extended warranty and extra insurance benefits. It has three main kinds available at the time of writing are; standard AppleCare, AppleCare+ and AppleCare Protection Plan.

What is the difference between AppleCare, AppleCare+ and AppleCare Protection Plan?

The specific coverage, warranty and terms of these products may vary slightly between different devices and plans. However, as a general rule, AppleCare is the standard cover that comes with most new devices.

It usually has a basic amount of cover for a new device and generally includes defects and failures that are the fault of manufacturing or hardware. AppleCare+ can be purchased on top of standard AppleCare and may include benefits like extended warranty and accidental damage insurance.

AppleCare Protection Plan is a 24/7 advice and support service that is available online or over the phone.

Please note: The exact coverage of this plan for each device can be found in the product’s terms and conditions.

Where can I purchase AppleCare Protection Plan and AppleCare+?

Both plans can usually be bought in-store and online, as well as from authorised resellers.

There may be some countries where this is not available or valid. However, at the time of writing, AppleCare Protection Plan and AppleCare+ are both available in the UK.

If you are buying a device like an Apple Watch from their website, there may be an ‘Eligible for an AppleCare Product’ notice on the product page. To buy this product at the same time as the device itself, click the ‘Learn More and Buy Now’ link beneath the notice.

Are all Apple devices eligible for AppleCare?

No. There are some products that are not eligible for certain products. Furthermore, customers’ eligibility may be affected by the country that the device was bought from.

To find out if your device is eligible for this warranty, use the ‘Check Coverage’ page on their website. Simply enter your device’s Serial Number into the box and you should be informed of the device’s eligibility for AppleCare.

Alternatively, you may call the Apple helpline for additional details.

How can I use the AppleCare repair service?

If you have a product covered by this warranty, there are a number of ways to arrange your product to be repaired.

Customers can take their product to their local Store (carry-in service), arrange to post their item to the company (direct postal service), have their product repaired at home (onsite service), or get support to repair their own device (do-it-yourself service).

If a customer using ‘Carry-In Service’ does not have a Retail Store nearby, they may be recommended to visit an Authorised Service Provider instead. In some cases, customers may be eligible for ‘Express Replacement Service’, which means their faulty device should be replaced as soon as possible.

Keep in mind, some of the services may only be available for certain products.

For example, ‘Onsite Service’ repairs may only be available for desktop Macs and ‘Express Replacement Service’ may only be available for iPads and iPhones. Furthermore, customers may be limited to using all repair services in their country of purchase.

To find out more about these repair services, customers can read the ‘Terms and Conditions’ of their AppleCare Protection Plan or AppleCare+ purchase, or they can contact the Apple support UK team directly.

Please note: If you choose to send your device for repairs using the ‘Direct Postal Service’, you must reach out to the company to arrange postage.

Can I transfer my AppleCare Protection Plan or AppleCare+?

Yes. AppleCare Protection Plan and AppleCare+ can be transferred to another customer if the device is sold or given to someone else. To arrange this, simply contact the Apple customer service team.

Please note: This does note mean that these plans can be transferred to a different device.

Does my device need to be registered for AppleCare?

Not usually. If you have purchased AppleCare+, your device should be automatically registered with the service. If you purchase the Protection Plan at the same time as the device you would like to cover, the device should also be automatically registered to the plan.

However, if you purchase this Protection Plan separately from the device you would like to cover, you may need to register the device manually. This can be done by logging in to ‘My Support’ on their website or by contacting Apple UK support directly.

Furthermore, if you buy their device from their authorised reseller, you may be required to register your device for AppleCare manually.

What is AppleCare ‘Coverage’ and how much do I have?

This ‘Coverage’ is the amount of warranty that a customer has remaining on a device. It may also include other kinds of coverage or insurance as well as eligibility to buy extra Coverage.

To find out the remaining coverage of an Apple Watch or other device, go to the ‘Check Coverage’ page on their website and enter a valid Serial Number. On the following page, customers should be given a summary of the remaining coverage of the device.

Please note: Apple Serial Numbers can often be found by going to the ‘Settings’ menu, clicking ‘General’ and then clicking ‘About’, or in the ‘About This Mac’ section of a Mac menu.

Alternatively, if the product is synced with iTunes, the Serial Number should be available in the relevant iTunes account. Some of their products may also show the Serial Number on the surface of the device.

Answers to Common Apple iPhone Questions

How can I set up a new iPhone?

Customers with a brand new factory sealed iPhone or an iPhone that has been returned to factory settings can set-up the device by following the onscreen instructions.

Once the iPhone has been turned on, customers should be prompted to enter certain credentials, such as an Apple ID, as well as to set up a mobile app and services.

If the customer does not have certain credentials to hand at the time of set-up, it can usually be entered later.

Customers can also transfer information from an old iPhone to a new one simply by signing in to the iCloud with the same ID. Alternatively, customers can transfer data from an Android device by downloading the ‘Move to iOS App’ to their Android device and following the app instructions. If you’re new to iPhone’s you may want to check out Apple Pay.

If you require additional assistance it is recommended that you contact Apple support UK directly.

What should I do if my iPhone has been disabled?

An iPhone might be disabled if the passcode has been entered incorrectly a number of times. If the user knows the correct passcode, they may simply need to enter the correct passcode when given the option to do so.

If the user has forgotten the correct passcode, they may need to ‘erase’ the device, as well as all of its data, in order to ‘reenable’ it.

iPhone holders can erase their iPhone by logging into an iTunes account that has been synced with the device, by using the ‘Find My iPhone’ service via the iCloud, or by using the ‘Recovery Mode’.

If a recent backup of the iPhone’s data has been made, the user should be able to restore all of the data after erasing it.

How can I erase my iPhone using iTunes?

To erase an iPhone with iTunes, connect the phone to a Mac computer with a USB cable and log in to iTunes. Let iTunes make a backup of the device’s data and then click the ‘Restore iPhone’ button.

This should erase the iPhone’s data, including the passcode, and reenable the device. Once the iPhone has been erased, iTunes should give the option to ‘Restore from iTunes Backup’ – this should be clicked if the user would like to restore the latest data backup to their iPhone.

If a customer has any issues erasing their iPhone via iTunes, they are recommended to get in touch with the company. Alternatively, customers can try erasing their iPhone using ‘Find My iPhone’ or by using the ‘Recovery Mode’.

How can I erase my iPhone using ‘Find My iPhone’?

To erase an iPhone with iCloud and ‘Find My iPhone’, the user will need to have set-up ‘Find My iPhone’ before the device was disabled.

The user will then need to log in to their iCloud account on another device, go to the ‘Find My iPhone’ page, choose the relevant iPhone and click the ‘Erase’ button next to the device. This should erase all data on the iPhone, including the forgotten passcode, and reenable the phone.

If a customer has issues erasing their iPhone with ‘Find My iPhone’, they’re recommended to call the Apple phone number, or to try erasing their iPhone using iTunes or the ‘Recovery Mode’.

How can I erase my iPhone using the ‘Recovery Mode’?

To erase an iPhone using the ‘Recovery Mode’, users should connect the phone to a Mac computer with a USB cable and log in to iTunes.

Next, the user should restart the iPhone using the relevant buttons. Depending on the model of iPhone, users will usually need to simultaneously press the ‘Sleep’ and ‘Home’ buttons or the ‘Sleep’ and ‘Volume Down’ buttons to restart their iPhone – the buttons will need to be held down until the ‘Recovery Screen’ becomes visible.

Afterwards, a window should appear on iTunes giving the options to ‘Update’ or ‘Restore’ the iPhone. The user should click ‘Restore’ to erase the iPhone and all of its data. If a recent iPhone backup has been made, this can be restored to the erased device later.

What is ‘Find My iPhone’ and how can I use it?

‘Find My iPhone’ is one of the company’s mobile app which can be used to find lost devices. To use the Find My iPhone App, users simply need to download the app to their iPhone and follow the set-up instructions.

Once the app is set up on an iPhone, it can be used by logging in to the corresponding iCloud account on another device to erase, lock and track the phone remotely.

Please note: The Find My iPhone App is also available on their other devices, such as their Watch, iPad and iPod.

What is Siri and how can I use it on my iPhone?

Siri is a digital personal assistant available on many of Apple devices. The service can be used to answer users’ queries, search the internet, perform actions, such as making calls and sending texts, and much more. Siri should respond to both verbal commands and questions.

There should be no need to download Siri as it should already be available on all compatible devices.

To set up the function, users will need to turn Siri on in the ‘Settings’ menu and be connected to the internet. Depending on the iPhone model and settings, Siri can be reached by holding down the iPhone ‘Home’ button, holding down the relevant button on a Bluetooth headset, or by saying ‘Hey Siri’.

Once the Siri window opens on the iPhone, users can ask questions or request actions to be made by the digital personal assistant.

How can I change the language or voice of Siri?

To change the language or voice of Siri, users should go to their iPhone ‘Settings’ menu and click ‘Siri’.

To change the language of Siri, users will need to click ‘Language’ and choose the relevant language. To change the voice, users should click ‘Voice’ and choose their accent and gender of choice.

How can I maximise the battery life of my iPhone?

They have a number of tips to extend both the battery life (running time before a recharge is needed) and lifespan (running time before a new battery is needed).

The most popular advice includes keeping software up-to-date, avoiding exposing iPhones to extreme temperatures, using WiFi instead of cellular data where possible, and adjusting the screen brightness to be lower or using ‘Auto-Brightness’.

Answers to Common Apple Mac Questions

I’m new to the Mac – how do I use it?

A Mac has some important differences to many other types of computers, especially in terms of general user controls. To find out more about keyboard shortcuts, new Mac users can go to the ‘Mac Keyboard Shortcuts’ page on the Apple Support website.

There should be a list of common shortcuts available, including shortcuts for copying, pasting, minimising windows, saving, printing and taking screenshots. To find out more about mouse gestures, users can go to the ‘Use Multi-Touch Gestures On Your Mac’ page on the Apple Support website.

Here, there should be information available on both trackpad and mouse gestures that can be used to perform actions on a Mac. For example, users can learn how to scroll, zoom in/out, rotate objects and swipe pages using gestures.

To change keyboard shortcuts, Mac users can make edits via the ‘Preference’ tab in the Mac ‘Finder’ menu.

How can I update the apps and software on my Mac?

Open their App Store App on any Mac and click the ‘Updates’ tab. In this window, there should be a list of programs and software that are due to be updated.

Users can choose to update apps individually at a time to suit them or they can click ‘Update All’ to update all of them in the list at once.

Users who do not have the App Store App can check for software updates by going to the ‘Apple’ menu and clicking ‘Software Update’.

How can I use Siri on my Mac?

Siri is a digital personal assistant available on many their devices. To use Siri on a Mac, users should start by clicking the Siri icon, which can usually be found on the Mac’s dock or menu bar, or by holding down the Space Bar and the Command Key.

Then, when the Siri window appears, users can ask a question or make a request and Siri should respond accordingly. Using this method, Mac users can ask Siri to perform searches, play songs, find out weather forecasts, FaceTime friends, send emails, find images, add events to calendars, or answer general questions right inside their iOS.

Furthermore, Mac users can save Siri results in their Notification Centre or perform further actions from Siri results. For example, if a Mac user requests Siri to find a photo, the user can then drag the photo into another window or program.

How can I connect my other Apple devices to my Mac?

Data from their numerous devices can be saved and shared by signing all devices in to the same Apple ID account. By signing in to iCloud or iTunes on more than one device, each device can be regularly synced to share the same content.

To connect your devices further, users are recommend to use ‘Continuity’, a combination of a number of apps that allow users to move seamlessly from one device to another while continuing the same tasks.

Continuity includes the services; ‘Auto Unlock’, ‘Handoff’, ‘Instant HotSpot’, ‘iPhone Cellular Calls’, ‘SMS and MMS’, and ‘Universal Clipboard’. Using Continuity, users can use services that are normally only available on one device on a multitude of devices.

For example, using Continuity, it’s possible to answer iPhone calls with an entirely different device. Find out more about Continuity on their website.

How can I find out more about the warranty of my Mac?

Go to the ‘Check Coverage’ page on their website and enter the Mac’s Serial Number into the box. On the following page, they should provide info on the current coverage and warranty of the device.

How can I maximise the battery life of my MacBook?

Although there are some standard limitations of the battery of MacBooks, there are some ways to extend their life and life span.

They recommend keeping all software installed on MacBooks up-to-date – users can check that their software is up-to-date by clicking ‘Software Update’ in the Mac menu.

MacBook users should also make sure that their MacBook is plugged into the mains whenever it is being used to charge other devices via USB and that their WiFi is turned off when they are not using the internet.

To save even more battery charge, users should quit applications that they are not using, eject SD cards that are not in use and dim screen brightness, where possible.

Finally, MacBook users can also use controls in the ‘Energy Saver’ window to maximise time between battery charges.

How can I set up my Mac?

A Mac may have slightly different set-up instruction depending on the model and iOS version. However, as a general rule, Mac users can follow a few simple steps.

Start by making sure there is an available internet connection as a new Mac may need internet access for certain parts of the set-up process.

Next, plug in the Mac and turn it on, making sure to have no unnecessary attachments or accessories plugged into the device while you are setting it up. As it will be the first time the Mac has been turned on or started up from ‘Factory Settings Mode’, some automatic set-up windows should appear onscreen.

The user should simply follow the onscreen instructions, including creating a new ID or inputting an existing Apple ID. Once set-up is complete, the user should be able to access the Mac desktop – they recommend users check for software updates before they start using the device.

Once any due software updates have been installed, the Mac should be set up and ready to use. If you require additional support call the Apple customer service number on this page.

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